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Kotler



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Beberapa buku yang pernah ditulis oleh Kotler:



Rethinking Marketing
Sustainable Market-ing Enterprise in Asia
oleh Philip Kotler; Hermawan Kartajaya; Hooi Den Huan; Sandra Liu
The objective of this book is to offer a fresh perspective to entrepreneurs and business managers on understanding how successful business strategies are crafted and how such enterprises are managed in Asia. Steering away from the conventional approach of most textbooks on Asian business, the scope ...  [selengkapnya]



Repositioning Asia
From Bubble to Sustainable Economy
oleh Hermawan Kartajaya & Philip Kotler
The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book ...  [selengkapnya]


Marketing 3.0: From Products to Customers to the Human Spirit
KPS MANAJEMEN PEMASARAN 1
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Principles of Marketing: A Global Perspective

Manajemen Pemasaran 2
Prinsip-Prinsip Pemasaran Edisi. 12 Jilid. 2
Prinsip-Prinsip Pemasaran Edisi. 12 Jilid. 1
Principles of Marketing

Marketing 2
DVD Learning: MOST (Marketing Oriented Selling Techniques)
Jurus Sukses Akusisi Pelanggan Kakap
Marketing Management: An Asian Perspective - 5th Edition
Principles of Marketing: A Global Perspective
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