CATEGORY

Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product.

The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale. Take Your Business Global also address sticky subjects such as payoffs and offers market related information on 120 countries.