CATEGORY

Easy to start-up and use—even for learners with no computer experience—this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.