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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
 


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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) 
oleh: II, Gordon C. Bruner, Paul J. Hensel, Karen E. James
> Buku Impor » Economy

List Price :   Rp 1.237.647
Your Price :    Rp 1.113.882 (10% OFF)
 
Penerbit :    South-Western Educational Pub
Edisi :    Hard Cover
ISBN :    1587992051
ISBN-13 :    9781587992056
Tgl Penerbitan :    2005-07-28
Bahasa :    English
 
Halaman :    800
Ukuran :    0x0x0 mm
Tag :    buku impor 3
Sinopsis Buku:
All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.



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