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| 41. | 
| | oleh Susan Payton
Rp 297.000 Rp 267.300
This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present and future customers. ... [selengkapnya]
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| 42. | 
| | oleh Matt Shlosberg
Rp 330.000 Rp 297.000
Whether they do so willingly or not, employees get terminated all the time. It's simply a fact of business. But poorly executed terminations may result in challenges ranging from short term annoyances to complete brand destruction. This book offers advice on how best to handle this process. [selengkapnya]
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| 43. | 
| | oleh Vijay Sathe
Rp 363.000 Rp 326.700
This book gives you the keys to survival and success as your career progresses from one job to the next in the same organization or in different organizations be they for-profit, nonprofit, government, or volunteer. It can help you to avoid the many traps and pitfalls you will encounter along your ... [selengkapnya]
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| 44. | 
| | oleh Donald Stengel
Rp 319.000 Rp 287.100
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a ... [selengkapnya]
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| 45. | 
| | oleh Shaomin Li
Rp 330.000 Rp 297.000
Most executives and business students are familiar with how the rule-based system functions; few understand how relation-based system works (which accounts for the majority of the countries in the world). Many dismiss it as backwards and attribute it to cultural traditions and norms ... [selengkapnya]
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| 46. | 
| | oleh Alexander Laskin
Rp 326.700 Rp 294.030
This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to ... [selengkapnya]
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| 47. | 
| | oleh Scott Shane
Rp 297.000 Rp 267.300
Most companies can easily and quickly imitate most of their competitors products and services. Therefore, firms need to obtain intellectual property protection. This book examines the legal mechanisms to protect your intellectual property. It defines a patent and explains what characteristics of an ... [selengkapnya]
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| 48. | 
| | oleh Mark Hill
Rp 326.700 Rp 294.030
When marketers have a clear focus on the true task confronting them and are effective at doing it, then competition becomes a non-issue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and ... [selengkapnya]
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| 49. | 
| | oleh Jeffrey A. Krug
Rp 326.700 Rp 294.030
Mergers and acquisitions can be tumultuous for executives. Target companies can expect to lose close to 40 percent of their top management team within two years after acquisition. Executives who stay often lose status and autonomy and view their company's acquisition as detrimental to themselves ... [selengkapnya]
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| 50. | 
| | oleh Andrew Spanyi
Rp 297.000 Rp 267.300
Customers are increasingly demanding higher levels of speed and quality, yet leaders often focus mainly on reducing the costs of operations. Confronted by current and anticipated business challenges, incremental improvements to operations, while still important, will no longer be sufficient to gain ... [selengkapnya]
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