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Basic Marketing Research with Excel
 








Basic Marketing Research with Excel 
oleh: Alvin C Burns, Ronald F. Bush
> Buku Impor » Economy

List Price :   Rp 319.000
Your Price :    Rp 287.100 (10% OFF)
 
Penerbit :    Pearson
ISBN :    0132598965
ISBN-13 :    9780132598965
Tgl Penerbitan :    2011-03-24
Bahasa :    English
 
Halaman :    416
Ukuran :    202x252x16 mm
Berat :    640 gram
Tag :    buku impor 3-3
Sinopsis Buku:
For undergraduate Marketing Research courses. Basic Marketing Research usesExcel(t) add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.



Resensi Buku:


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