
| oleh Hermawan Kartajaya, Bayu Asmara Perilaku konsumen kini telah berubah! Dalam proses pembelian, dulu konsumen melalui empat tahapan: Aware, Attitude, Act, dan Act Again. Di zaman internet dan smartphone, perilaku konsumen kini menjadi: Aware, Appeal, Ask, Act, dan Advocate.
Perubahan ... [selengkapnya]
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| oleh ANTONI WIJAYA MT [selengkapnya]
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| From Bubble to Sustainable Economy oleh Hermawan Kartajaya & Philip Kotler The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book ... [selengkapnya]
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